Commercially flexible
The model follows the outcome
Fractional, retained, contingent or training — we recommend the model that fits what you need, not the one that suits us.
Impact
The right commitment for the work in front of you.
Fractional, retained, contingent or training — practitioner-led support that fits the outcome you need, not the model that suits us.

Recruitment, as it should be
Practitioner-led. Flexible by design. Built from the inside out.
Ready to partner. Built to flex. Here for what's next.
Our Founder is proud to have worked at



340
Heads scaled from 150
17 days
Time to hire, reduced from 30
£220k
Agency spend reduced in one year
4.3
Glassdoor rating, raised from 3.0
We're a founder-led talent partner for growing UK businesses. Embedded recruiters when you need a hiring function, single-role search when you don't, and advisory when the process itself is the problem. One accountable partner — not a switchboard.
What we do
Dōjō is Velo North’s proprietary way of running recruitment: our expertise, live delivery, employer-brand insight and market evidence brought together in one operating system.
Typical recruitment supplier
Updates, activity and instinct.
Velo North + Dōjō
Visible delivery, shared evidence and better decisions.
Live progress, ownership and next actions — not a polished update after the fact.
Employer-brand evidence reveals what candidates see and where good people are being lost.
Current salary, supply and labour-market insight shapes the brief before delivery begins.
Included with every engagement
Your Dōjō operating view
12
Roles in plan
68%
Pipeline mapped
03
Decisions due
What your team can see
This weekEvidence behind the brief
Not guesswork
Salary, supply and employer-brand signals support every recommendation.
Live roles
Sectors
Embedded hiring shaped around the way your sector actually recruits.
Coverage
No branch network — we work inside your team, wherever it sits. Local market knowledge for the cities where you hire most.
Our network
Resource hub
Practical writing on hiring, employer brand and building talent functions — from people who do the work.
Ready when you are
Tell us what you're hiring for and we'll come back with a plan — no retainers, no switchboard, just one accountable talent partner.
Our pillars
Practitioner-led, embedded rather than outsourced, commercially flexible and technology-forward — built around clear evidence and visible delivery.
Commercially flexible
Fractional, retained, contingent or training — we recommend the model that fits what you need, not the one that suits us.
Impact
The right commitment for the work in front of you.
Practitioner-led
Led by a founder who's run in-house TA inside fast-moving teams. Advice from the seat, not the sidelines.
Impact
Real advice from real operators.
Technology-forward
Delivery tracking, client visibility and live market evidence keep the work clear from the first brief to the final handover.
Impact
Clearer delivery, stronger evidence, better decisions.
Cross-market
Hands-on hiring experience across the UK, US and Germany shows us what travels — and what quietly breaks across borders.
Impact
Three markets, one practitioner-led standard.
Sector breadth
HR tech, regulatory intelligence technology, PropTech, hospitality, events, retail and non-profit — with the judgement to know what transfers.
Impact
Patterns that travel, pitfalls already hit.
Certified technology capability
As a Lovable Certified Partner and certified expert in app and website building, we can turn hiring insight into practical digital tools — without handing the work between disconnected suppliers.




Founder · Velo North
Kye Lovelace
Why I started Velo North
Over the last five-plus years I've been involved in hiring great people across both front-line and dedicated TA roles — from GetAgent and Pride in London to KERB, Borderless and Vixio. Across that work, I helped scale teams from 150 to 340 people across the UK, US and Germany, reduced time to hire from 30 to 17 days, cut £220k in agency spend in a year, and helped lift a Glassdoor rating from 3.0 to 4.3. I've seen what great looks like, and what awful can look like, on both sides of the fence: founders burnt by hires that didn't stick, and brilliant candidates ghosted by broken processes.
I started Velo North to do hiring the way it should be done. For companies, that means embedded, honest, commercially aligned partners who make your team better at hiring rather than more dependent on us. For candidates, it means real conversations, real feedback, and roles that actually fit - not a CV blast and silence.
Outside client work, I stay close to the craft as an IHR Community Champion and Supplier Awards Judge, a Lovable Certified Expert, and a committee member and parliamentary contributor to the Better Hiring Institute - so the thinking that lands with you is always one step ahead of the market.
A few of the teams I've hired for


Get in touch
Tell us which side of the table you're on and we'll take it from there.
Hours: Monday to Friday, 9am–5pm (UK time)
Areas served: United Kingdom (remote-first, nationwide)
Registered office: 66 Paul Street, London, EC2A 4NA, United Kingdom — we're remote-first, so this isn't a walk-in office. Meetings are by appointment, on site or online.
Choose your path
Pick one and we'll show you the right next step - no forms until you're ready.